What happened in the 1990s?
š„ The Debut of "Blair Witch Project" and Viral Marketing (1999) - How the film used early internet marketing to create buzz.
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Further Reading
Top 13 Indie Horror Film Marketing Campaigns Too Scary To Be True (garrett-thierry.com)
The Blair Witch Project - Wikipedia (wikipedia.org)
What horror movie do you think had the best marketing for it's movie? (reddit.com)
The New Reflexivity: Puzzle Films, Found Footage, and Cinematic ... (cuny.edu)
Accelerated Culture: Exploring Time and Space in Cinema ... (claremont.edu)
Movie Marketing Practices in the Dial-Up and Broadband-Eras of the ... (ac.uk)
Retargeting Campaigns and Upgradable Offers - Disrupter Dispatch (disrupterdispatch.com)
The Blair Witch Project Marketing | TikTok (tiktok.com)
40 Original Business Ideas That Saved Hollywood - The Ankler. (theankler.com)
The Blair Witch Project, Created by a Wheaton HS Grad and Filmed ... (tiktok.com)