What happened in the 1990s?
🎬 The Blair Witch Project Popularizes Found Footage Genre (1999) - Its innovative marketing campaign and impact on horror filmmaking.
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Further Reading
How 'The Blair Witch Project' Invented Modern Movie Marketing (theringer.com)
The Blair Witch Project: A Transmedia Marketing Success (mediasocietyculture.com)
Did audiences really think the Blair Witch Project was real? : r/horror (reddit.com)
Revisiting One of the Best Viral Marketing Campaigns of All Time (thinkmonsters.com)
Why do some people believe that 'The Blair Witch Project' was shot ... (quora.com)
The Blair Witch Project - Wikipedia (wikipedia.org)
The Blair Witch Project (1999) - Mystery Science Discourse 3000 (mst3k.com)
Why is the Blair Witch Project so popular? - Quora (quora.com)