What happened in the 1970s?
đźš— Automotive Achievement: The release of the Lada, becoming a symbol of Soviet automotive industry (1970)
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Further Reading
The Lada Riva and Niva: Iconic Soviet Cars that Outlasted the Empire (flashbak.com)
Lada - Wikipedia (wikipedia.org)
Why is old Lada car so popular in Russia? Why is it a ... - Quora (quora.com)
Collectors are beginning to take note of Russian cars - Hagerty Media (hagerty.com)
Why Russia Still Loves The Lada, Classic Soviet Car - Forbes (forbes.com)
Soviet Automotive Industry - GlobalSecurity.org (globalsecurity.org)
What is the history behind Lada becoming a symbol of Russian cars? (quora.com)
Cars for Comrades: The Life of the Soviet Automobile | Reviews in ... (ac.uk)
Lada 2100 · RUSSIA OBJECTIFIED (harvard.edu)
LADA: 50 Years of Jokes With No Sign of Stopping - Medium (medium.com)